Pathway to Journey serves as a flourishing blog for travel that delivers comprehensive tour recommendations and equipment reviews across its wanderlust-enriched reader base. Nextalytic teamed up with them to deliver a powerful website platform while refining their blog technical optimization and optimizing their on-page SEO to target their desired readership.
Pathway to Journey maintained excellent content but search engine visibility remained minimally effective. Their slow website performance combined with non-optimal online page content features directly limited their ability to connect with target travel interest groups.
Nextalytic designed a website which provided excellent travel-specific performance together with pleasing design aesthetics. Nextalytic’s SEO experts performed technical enhancements to the blog which included speed improvements and indexable fixups and mobile compatibility adjustments. Our strategies included purposeful use of keywords while optimizing meta tags together with proper internal cross-linking to strengthen their site’s search engine optimization. The team composed SEO-focused content pieces which matched the requirements of their target readership.
Increased Organic Traffic: Our efforts produced a 120% increase in natural website visitors over the course of six months.
Higher Search Engine Rankings: Eight travel-related keywords including “best travel gear reviews” plus “affordable tour guides” position the site within the top 10 search results.
Improved Engagement: Website improvements in both usability and navigation led to a 45% increase in user session length.
