Effective Date: 01 January, 2025.
1. Introduction
Nextalytic.com (“Nextalytic”, “we”, “us”, or “our”) is committed to protecting the privacy of our website visitors, customers, job applicants, and users of our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit information via forms (for callbacks or service inquiries), schedule meetings using our cal.com integration, apply for careers through our career page, read our blogs, or interact with our live chat feature. This Policy applies to users located in the United States, the United Kingdom, and the European Union (and the European Economic Area) and is designed to comply with applicable US laws, the UK Data Protection Act 2018, and the EU General Data Protection Regulation (GDPR).
2. Information We Collect
We may collect various types of personal data when you interact with our website or services. This includes:
- Contact Information: Name, email address, phone number, and other details you provide via contact forms and callback requests.
- Scheduling Data: Information (such as name, email, and selected timeslot) provided when you schedule a meeting via cal.com.
- Career Information: Personal and professional details you provide when applying for positions on our career page.
- Blog and Live Chat Data: Any personal information you provide when subscribing to our blog, posting comments, or using our live chat support.
- Usage Data and Event Tracking: Data automatically collected from your visit (such as your IP address, browser type, and pages visited) and information collected through event tracking for marketing purposes.
- Refund Policy and Transaction Data: Information related to service orders or refund requests, where applicable.
3. How We Collect Your Information
We collect personal data in several ways:
- Directly from you when you fill out forms or interact with our live chat.
- Automatically via cookies, web beacons, and other tracking technologies as you use our website.
- Through third-party services that integrate with our website (such as cal.com for scheduling).
4. How We Use Your Information
We use your personal information to:
- Provide and improve our services, including responding to inquiries and scheduling calls.
- Process applications for employment and manage our career page.
- Personalize your experience on our website and blog.
- Conduct event tracking for marketing purposes to deliver targeted advertisements and improve our promotional efforts.
- Process refund requests and fulfill contractual obligations.
- Communicate with you regarding service updates, promotions, and other important information (where you have given your consent).
5. Legal Basis for Processing (for UK/EU Users)
If you are located in the UK or EU/EEA, we process your personal data on the following legal bases:
- Consent: Where you have provided explicit consent (e.g., for marketing or cookies).
- Contractual Necessity: When processing is necessary to fulfill a contract with you (e.g., scheduling a call or processing a career application).
- Legitimate Interests: For purposes such as website analytics and event tracking, provided these interests do not override your rights.
- Legal Obligation: When required to comply with applicable laws.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your usage of our website and to improve your user experience. These technologies may be used to:
- Remember your preferences (such as login details and language settings).
- Monitor and analyze site traffic and usage patterns.
- Support our event tracking and marketing activities.
For more information, please refer to our Cookie Policy.
7. Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Service Providers: Trusted third-party vendors who perform functions on our behalf (for example, payment processors, hosting providers, scheduling tools like cal.com, and analytics services).
- Affiliates and Business Partners: In connection with providing our services.
- Legal Authorities: When required by law or to protect our rights.
Any such disclosure will be conducted in accordance with applicable laws and with appropriate safeguards in place.
8. International Data Transfers
Our servers and some third-party service providers may be located in the United States or other countries that do not have data protection laws equivalent to those in the EU or UK. In such cases, we ensure that appropriate safeguards (such as standard contractual clauses) are in place to protect your personal data.
9. How Long We Retain Your Information
We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. When no longer needed, we will securely delete or anonymize your data.
10. Data Security
We implement appropriate technical and organizational measures to safeguard your personal data against accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or use. However, no method of transmission over the Internet or electronic storage is 100% secure.
11. Your Rights (for UK/EU Users)
If you are a resident of the UK or EU/EEA, you have the following rights regarding your personal data:
- Access: You have the right to request access to your personal data.
- Rectification: You have the right to request correction of any inaccurate or incomplete data.
- Erasure: You may request that we delete your data under certain circumstances.
- Restriction: You may ask us to restrict the processing of your data.
- Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
- Objection: You can object to the processing of your data, including for direct marketing purposes.
- Withdrawal of Consent: Where processing is based on your consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at contact@nextalytic.com or use our “Submit a Request” form on our website.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we update the policy, we will revise the “Effective Date” at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
