A Useful Starting Point.
A Clearer Next Decision.
Practical notes for planning a website, understanding local search and deciding what to measure. Start with a question your business needs to answer.
Latest Articles
Ecommerce SEO for Online Stores: How to Get Found on Google
Selling online but hard to find on Google? Learn how ecommerce SEO works, what product and category pages need, and how to turn search visits into orders.
Why Your Home Service Website Is Not Generating Calls (And How to Fix It)
Your home service website gets visits but no calls? Learn the common reasons visitors leave without calling, and fixes that turn visits into booked jobs.
How to Choose an SEO Agency for Your Cleaning Business
Hiring SEO help for your cleaning business? Learn what to check, what to ask, which warning signs to avoid, and how to judge an agency before you sign.
Website Redesign or New Website: What a Remodeling Company Should Choose
Should a remodeling company redesign its website or start fresh? Learn how to judge your current site today, what each option involves, and how to choose.
How to Get More Google Reviews for Your Law Firm (Without Breaking the Rules)
Learn how a law firm can earn more Google reviews the right way. Ask at the right time, make it easy, reply to every review, and stay inside the rules.
SEO vs Google Ads for Roofers: Which Brings More Calls?
Compare SEO and Google Ads for roofing companies. Learn how each channel brings calls, what to check first, and how to choose the right mix for your market.
Plan Before You Commit
Choose the guide that fits your question. Each download is a finished PDF. The form explains the email consent before you submit.
Website Scope Planner
Clarify your pages, audience, content and handover needs.
Get The Guide ↘Local Search Checklist
Review business details, useful pages, reviews and measurement.
Get The Guide ↘Measurement Brief
Choose meaningful actions and the data you need to track them.
Get The Guide ↘Get The Website Scope Planner
Put your goals, required pages and launch priorities in one place. Use your notes to compare proposals and agree a useful scope.
We will use your email to share information that is helpful for you. We do not share your information without your consent, and we do not spam.
Get The Local Search Checklist
Work through the basics customers rely on: accurate details, clear service pages, genuine reviews and a way to measure inquiries.
We will use your email to share information that is helpful for you. We do not share your information without your consent, and we do not spam.
Get The Measurement Brief
Decide which actions matter to your business and what your team can record after the first inquiry.
We will use your email to share information that is helpful for you. We do not share your information without your consent, and we do not spam.
From The Existing Portfolio
Above & Beyond Dental
A new clinic needed its first website and an appointment inquiry route.
Read The Case Study ↗60 Hertz Energy
A website refresh and local search project for an energy business.
Read The Case Study ↗Content And Technical Basics
30 Post Ideas
Start a realistic content calendar with questions, job photos and useful answers.
Get The Post Ideas ↗Small Team IT Safety Checklist
Review backups, passwords, device updates and access when someone leaves.
Get The IT Checklist ↗Bring Your Notes. We’ll Talk Through The Options.
A useful first conversation starts with what your business needs to do better.
Book A Free Discovery Call
Bring your goals and questions. We will discuss your priorities and a sensible place to start.
Are These Resources Free?
Yes. Submit the form with the stated consent and the download link appears on screen. No phone number is required.
Do I Have To Book A Call?
No. You can use the resource on its own. If you would like help turning the notes into a scope, book a free discovery call.
Can I Unsubscribe From Emails?
Yes. You can unsubscribe at any time. Marketing emails must include an unsubscribe option.